His father continued to form him,
brewing at home together, showing him good beers. In high school, Gabriele
worked at bars to make money, further pressing his manifest destiny.
In 2001 when he was 19 a happenstance
contest from the community of Chieri would sow his vocation. The winner of a
contest would win a rare and coveted liquor licenses. A shot in the dark, Gabriele
and his brother formulated a mock business plan; a brewpub/pizzeria. They had
no illusions of winning and at one point, Gabriele contemplated revoking his
entry. They had not won, but the two who had placed ahead of them had fallen
out for one reason or another and the prize was handed to them.
Still a long shot, they submitted
their plans to the bank for a loan. The director of the bank unexpectedly stepped
down and in his place a young woman with very little experience found herself
playing into the fate of an ordained Gabriele. The new director saw a practical
side to their plan and the loan was approved. Shocked, but energized, the prize
and the loan became Grado Plato in
2003.
The first two years were spent
building a following for the pub and developing beer lovers. Not feeling too
confident in his abilities as a brewer in comparison to the already well
regarded Lambrate, Baladin, Birrifico Italiano, Gabriele brewed the Sveva, an Italian pilsner and the Spoon River, an amber. It was a
practical and economical decision. They were common beers that were familiar
styles, easy to explain to the clients, servers and bartenders. The pub was
their vehicle to educating their community. Money remained tight.
After a year, they decided to
develop an idea along with the agricultural students at the University of
Torino to build from earth to glass. A fateful visit from the beer writer and
critic, Kuaska, not only boosted
their confidence, but he suggested a style—a sticke.
What’s a sticke?
Gabriele’s brother, Sergio went
to Dusseldorf to find the style to study. He returned with a case of sticke. They
sat and drank and figured out the beer. It took two year before Grado Plato to
introduce the Sticher. The ‘er’ is a derivative
of the Torino dialect. The beer was good. Kuaska was so impressed he brought
them to London for the Great British Beer Festival in 2006 to present the
Sticher. It was their first dive into the international beer world and they
dove in tasting everything they could.
Sveva had been 70% of their income
over the last four years, but with a renewed confidence, they began to create
beers. Recalling a 2005 visit to Corsica where Gabriele worked with a man
on a chestnut beer, Gabriele made the Strada
S. Felice. His dad wanted a honey beer so the Melissa was developed. With awards
coming in and the buzz about their beer accolades making their rounds
throughout Italy, the pub became a pilgrimage for the new Italian and international
craft beer drinking public. Grado Plato would not struggle again, in fact, it
would expand to an off location brewery, hire a fulltime staff to work the bar
so that Gabriele could do what destiny had already met for him—brew.
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